How to Market Your Home in 2026: Real Estate Marketing Strategies That Actually Work

Back when I started in real estate in 2012 in New York, marketing a home was pretty straightforward. You put it in the MLS. Maybe ran a newspaper ad. Put a sign in the yard and let the process take its course. That approach doesn’t hold up in 2026. Today’s buyer behaves differently. They’re not wait

Metro Atlanta Is Expanding North. Here’s What That Really Means for Buyers and Sellers

You don’t need a report to tell you Atlanta is crowded. You feel it the second you get on the road at the wrong time of day. What used to be a 25-minute drive turns into 50. Then an hour. Then you start planning your day around traffic instead of your life. And at some point, people hit a wall. Not

Home Buying for Entrepreneurs: What Small Business Owners Need to Know Before They Start Looking

If you’re a small business owner or entrepreneur considering homeownership, you may have heard that getting a mortgage is more difficult when you’re self-employed. The truth is, it isn’t harder. It’s simply different. Understanding how lenders evaluate business owners before you begin your home sear

Mortgage Rates Drop to 5.98%: First Time Under 6% Since 2022

Mortgage Rates Drop to 5.98%: Why This Shift Is Bigger Than It Looks On Monday, I shared the headline you’ve probably all seen. Mortgage rates dipping under 6 percent. Since then, rates have moved again. The average 30 year fixed is now sitting at 5.98 percent. That may sound like a tiny adjustment